Film Tourism – The Hobbit: An Unexpected Journey

“Home is now behind you, the world is ahead”! – Gandalf  For avid fans of the trilogy on The Hobbit, this quote by Gandalf will not seemed unfamiliar. The Hobbit is a prequel trilogy series to the Lord of the Rings film trilogy, and it features the main character, Bilbo Baggins and the adventures heContinue reading “Film Tourism – The Hobbit: An Unexpected Journey”

Storytelling: Hospitality and media

Videos are one of the top avenues for marketing, but it’s not as impactful to just set up a camera and become a talking head without clear direction or a purpose. Storytelling is a process and there are a few ways to execute it well. The predevelop process kicks in to decide what kind ofContinue reading “Storytelling: Hospitality and media”

Engaging travel industry stakeholders: Channels and content

TTG has evolved tremendously over the years since its first launched of the TTG broadsheet newspaper in 1974 that was distributed to travel agents and suppliers in selected countries in the Asia-Pacific. The broadsheet newspaper was labelled as a ‘goldmine’ in the industry as there were a lack of social media back then and peopleContinue reading “Engaging travel industry stakeholders: Channels and content”

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